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SWTOR Will Have Over 1M Subscribers In First Year

Discussion in 'The OMG Archives' started by The Bioware Beacon, Apr 26, 2011.

  1. The Bioware Beacon

    The Bioware Beacon Bioware RSS Newsbot

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    [​IMG]



    ...At least, according to the article found on Gamasutra. Janco analyst Mike Hickey fires off some pretty impressive numbers in the piece below. Enjoy!


    BioWare and Electronic Arts' Star Wars: The Old Republic is poised to attract over 1 million subscribers in its first 12 months of availability, according to Janco analyst Mike Hickey.


    "We suspect a willingness from investors to believe [500,000] to 1 million Star Wars MMO subscribers is an attainable target," Hickey said in an investor note on Monday. The game is slated for a 2011 release.


    EA CEO John Riccitiello said earlier this year, "At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about. Anything north of a million subscribers, it's a very profitable business."


    Hickey said he expects initial sales figures for the game to "far exceed" the 500,000 to 1 million range, but "game development must be perfectly orchestrated" in order to sustain the subscriber base.


    The analyst noted EA-published Warhammer Online, developed by subsidiary Mythic and released in 2008, sold well off the blocks with 1.2 million in sales. But the subscriber base quickly dropped to a more sustainable subscriber base of 300,000.


    Hickey said at just over 1 million subscribers, Star Wars: The Old Republic could generate $161.9 million in total sales and $35 million in profits during its first 12 months of release.


    The analyst also provided his sales estimates for major EA titles released during the fiscal fourth quarter ended March 31:


    -Dead Space 2 - $91 million in sales – 2.030 million units sold-in


    -Dragon Age II - $57 million in sales – 1.280 million units sold-in


    -Bulletstorm - $50 million in sales – 1.100 million units sold-in


    -Crysis 2 - $78 million in sales – 1.725 million units sold-in


    -Need for Speed Shift 2 - $91 million in sales – 1.975 million units sold-in


    -Mass Effect 2 (PS3) - $17 million in sales – 0.380 million units sold-in


    -Tiger Woods: The Masters - $32 million in sales – 1.100 million units sold-in


    -Fight Night Champion - $44 million in sales – 0.975 million units sold-in
     
  2. Stal

    Stal Galactic Fetus

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    interesting
     
  3. UnlimitedHeero

    UnlimitedHeero Legionnaire

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    HAHA Now I know buying stock from EA.
     
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