Content is King, but how to manage it?

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Floris

I'm just me :) Hi.
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The first step with managing a community is understanding that content is king. You might disagree with it. But all the bells and whistles to a site - the advertising you put into it - the marketing and funding, etc .. It all doesn't matter if there's nothing to read. And reading something that's not worth reading .. won't create return traffic or popular content. Content has always been, and will always be king. That and a few other things. How to manage this is tricky, and starting new, or running a 10 year old community it doesn't matter, sometimes you just need to share your knowledge and compare it against what you had on your mind or how you are running it. Who knows, maybe you can optimize your set up.

Ask yourself a few questions:

Do I need a staff section on my site? Why?
Do I need a report forum or an archive for my non-public content? Why?
Maybe I can allow content deletion, but do we archive it or leave it in place?
Can we outsource moderation to regular members, and trust them to not mass delete content?
Do we grant administrators with hard-delete permissions? Other team members?
How can I reward bad users for learning from their mistakes to get them back into the community again?
How can I reward good users for learning how to understand and respect our rules, or for simply asking additional questions - so we can improve our communication?
Do I need an announcement, information or news forum? And how do I handle the content?
- Will I have a newsletter sub forum, or post it inside the news forum itself?
- Will I have a site news thread with all the updates, or make a thread for every update?
- Should we even bother informing the users on our site with these updates?
What happens with popular content? What if a thread goes over a 1,000 replies? Do we close it? Create a 'round 2' - or allow threads to go over tens of thousands of responses?
How do I deal with critical mass, dealing with the digg effect, getting slashdotted or otherwise peaks in traffic? Do we scare away from it, or promote this and bring the content to our frontpage?
Which freedom or leeway do we give our regular, or more valued, or premium, or paying members? Where is the line and how will their actions affect the overall mood, now and in the long run?
Dealing with spam is obvious, or is it? Are you consistent with your moderating team on how to deal with this? Is the community involved, do we create drama about every deleted post that potentially wasn't a real spam user or keep it quiet?
Banned users, public or private processing, do we explain the actions to the users or otherwise deal with it?

Content is written by their authors, the visitors of your site (or your team members). They agree to have content become your property (unless otherwise mentioned). So you are free to duplicate their contributions within your property (your sites) and you're free to edit it within reason (for moderation purposes for example) or to move/delete it for whatever reason (move to archive, or soft/hard delete it). You have to know what you are expecting, how tight your moderating is, how public your expression about staff decisions are, and how to deal with traffic, peaks in traffic and the consequences in short term and long term for the site.

Ask yourself the questions about deleting content, pruning content, archiving content and moderating content. These actions and decisions on how to deal with it shape the mood on your site, creates a stable community when done right, and shape the global community guidelines / forum rules.

Know what you expect from your site, let your users know what they can expect, and grow with the natural direction your community takes you. Allow for mistakes, be honest towards the community, and know up front what you want, how to deal with it and the consistency and openness with supporting guidelines and trained staff, and properly managed content, will help the community to grow towards a direction you can support and in a positive manner.
 

Freshfroot

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You know for the longest time I always thought the DESIGN/SKIN was more imporant than anything. I later realized after my forum fell, that it was lack of content and that the design helps attract new users. If there is no content, then that quick attraction is gone.
 

Digital Doctor

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Content has always been, and will always be king.

I can't say with certainty what content xenfans.com plans to provide.
When I land at xenfans.com I am presented with a bunch of forums - that doesn't really give a new member a feeling of what this site is ... will become.
I remember you were going to Document Xenforo, but I'm not sure where that is. I just looked around and can't find it.

Q: Do I need an announcement, information or news forum? Yes
- Should we even bother informing the users on our site with these updates? Yes
 

Floris

I'm just me :) Hi.
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The forum structure itself should disclose what the site is about, and the 'Documentation' is in the top.

The first link in the tab links to various xenfans sections, including about us.

Feel free to suggest a better way that introduces us to new members, without it being in the face of returning members the whole time?
 

Chimpie

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The forum structure itself should disclose what the site is about, and the 'Documentation' is in the top.

The first link in the tab links to various xenfans sections, including about us.

Feel free to suggest a better way that introduces us to new members, without it being in the face of returning members the whole time?

I think that's the importance of a /index landing page. Something brief to tell users what the site is about. It shouldn't go below the fold on a 19" monitor, in my opinion. It should have a clear 'call to action' that leads to the forums, or what ever you want to 'sell'.
 

Floris

I'm just me :) Hi.
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I think that's the importance of a /index landing page. Something brief to tell users what the site is about. It shouldn't go below the fold on a 19" monitor, in my opinion. It should have a clear 'call to action' that leads to the forums, or what ever you want to 'sell'.
I appreciate the feedback, and I've put it on my todo list and will try to implement something with our next forum structure update and template tweaks. Hopefully that all goes live in the next 72 hours.
 

George G Halstead

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This topic title speaks volumes. I had over 1.87 gigs of downloads but noone would stay active on the site and noone would register. I would ask the members to speak up and tell me what they wanted in content but noone would utter a word. Very frustrating. I now look at other sites and see how they draw members and get them to be active. It really is harder then it seems.
 

vlada

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This topic title speaks volumes. I had over 1.87 gigs of downloads but noone would stay active on the site and noone would register. I would ask the members to speak up and tell me what they wanted in content but noone would utter a word. Very frustrating. I now look at other sites and see how they draw members and get them to be active. It really is harder then it seems.
I am completely agreeing with your point of view. Because of the constantly increasing of the volume of the information, it is very hard to attract attention of the people. I think that one should look for the unusual ways of increasing of the activity of the members.
 

felics

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I think that one should look for the unusual ways of increasing of the activity of the members.

Agree with this completely. Visitors usually come and go after they get what they want. Having something that will make them want to stay is a must if you want them to stay active at your site. Just my two cents.
 

Ingenious

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Good post Floris. This is the point that interests me the most...

How can I reward bad users for learning from their mistakes to get them back into the community again?

In my experience the number of people who are beyond help (ie. their sole intention is to wreck your forum) is normally quite small. It can be hard, but I have found the best approach is to practice forgiveness. Human nature being what it is, it does seem more "normal" to keep a hard line and to continually block these people. But if you can wipe the slate clean and start over, it is possible for previously destructive members to become valued members of your community again. Of course it doesn't work with everyone.
 

Floris

I'm just me :) Hi.
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It is surprising how well people behave on xenforo powered forums, we have had less spam, less abusive users, and those who showed attitude were willing to stick around after a short talk. Of course, we always ban the spammers and there will always be 1 user you just have to kick out knowing they won't improve. But it's been a much better experience than expected.

The approach of the community, the features it offers, the way you train your staff and deal with issues internally, it all reflects. And it helps if we're in it for the same outcome.
 

trilogy33

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On the brief but vital important notion of: hard deleting, for Mods the answer is simple: Never.
It is all to easy, especially since the Mod Tools are available on mobile apps, Forum Runner and Tapatalk for example, for Mods to accidentally drop half of your board into dust.
Onwards, rectification; a database restore is the very last thing you want right now. Any posts, that have made it to the board won't be included - you'll have very disgruntled users that their post(s)/thread(s) and a.n.other content has seemingly been "deleted".
Further onwards: the sheer time to apologise and explain everything in a non-techy way will really ruin your day.

If it is absolutely vital that you need soft-deletes "going" permanent (manually) later on. Simply list the xf_posts table in the database, sort them by their visible state and select those in "deleted" for deletion.
Any good?
 

Beverly Johnson

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Sep 4, 2011
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It is surprising how well people behave on xenforo powered forums, we have had less spam, less abusive users, and those who showed attitude were willing to stick around after a short talk. Of course, we always ban the spammers and there will always be 1 user you just have to kick out knowing they won't improve. But it's been a much better experience than expected.

The approach of the community, the features it offers, the way you train your staff and deal with issues internally, it all reflects. And it helps if we're in it for the same outcome.

Maybe you have better behaved members because you expect them to act like adults. Is that possible? Your expectations are very clear and evident. I'm only saying this, because i don't have a clearly posted set of rules on my own forum and yet everyone who posts acts like an adult.

Another thing, while people might behave on a Xenforo forum, not everyone who owns a Xenforo forum is well behaved.

Let me give you an example. I know of a person who owns a Xenforo forum who regularly flames my board (non-Xenforo) with accusatory comments and statements that incite feelings of hurt.

This person would be the exception to my well behaved crowd.

If it keeps going on, i will have no choice but to ban them, though they were at one time one of my absolute best members and friends.
 
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